Davines OI Shampoo is a milky-smooth shampoo that is perfect for daily use on all hair types. This shampoo is specially formulated to maintain soft, shiny, and voluminous hair. The key ingredient in this shampoo is roucou oil, which is full of beta-carotene and antioxidants that strengthen hair and protect against the effects of aging and environmental damage. This shampoo is free of sulfates, phthalates, and parabens, making it a natural beauty and wellness product that is gentle on your hair and scalp. To use, simply massage into your scalp and rinse thoroughly, then follow with a conditioner for best results.